BARBOUR X BARACUTA: THE ONLY WAY IS NORTH

Barbour and Baracuta have joined forces once again to unveil a new capsule collection, launching on October 18th, 2024. Following the resounding success of their initial collaboration in AW23, the upcoming AW24 collection marks an expansion of this celebrated partnership, offering an extensive range of outerwear, clothing, and accessories. The collection blends each brand's unique DNA while paying homage to Northern British subcultures that have long embraced these iconic labels.

A Celebration of Northern Spirit and Style Heritage

This second collaboration serves as an ode to Northern British subcultural movements that have left an indelible mark on fashion from the 1950s to today. Baracuta's iconic G9 Harrington Jacket, which has become synonymous with youth culture, style, and music, sits at the collection’s heart, reimagined alongside Barbour’s legendary outerwear. From the Teddy Boys with their tailored looks, to the Mods’ sharp suiting, Rude Boys' pork pie hats, and the Brit-pop devotees of the '90s, the collection reflects the stylistic evolution of these subcultures.

The partnership between Barbour and Baracuta portrays a shared 200-year legacy of craftsmanship and practical design rooted in Northern England. Thisnew range embodies these historical influences, delivering clothing designedto last while continuing to push the boundaries of contemporary style.

The Collection

Key pieces in the collection include reinterpreted versions of iconic designs from both brands. Barbour’s Bedale jacket, originally designed in 1980 with equestrian use in mind, is given a modern twist with Baracuta’s distinct dog ear collar. Similarly, Baracuta's G9 Harrington jacket has been reimagined using Barbour's signature wax cotton, complemented by brass hardware and a two-way ring pull zip, transforming this workwear classic. The Mod Casual Parka stands out as a nod to the 1960s Mod movement and the 90s Brit-pop era, with an oversized hood, toggle drawstring waist, and longline silhouette for a mix of heritage and functionality.

Iconic Tartan Clash

The collection's centerpiece is the striking juxtaposition of Barbour and Baracuta’s signature tartans, combining Barbour's House Tartan with Baracuta’s Fraser Tartan. This deliberate clash creates a visual celebration of Scottish history and timeless British style, incorporating the distinct characteristics of each pattern in an unexpectedly harmonious manner.

Hero Pieces of the Autumn Winter 24 Collection

  • Barbour Baracuta Oversized Casual Bedale: This modern take on Barbour’s renowned Bedale jacket combines the classic silhouette with Baracuta’s signature dog ear collar, offering a refreshed look at a traditional favorite.
  • Barbour Baracuta Wax Gilet: Available in Black and Olive, this reimagined version of Barbour’s Westmoreland Waistcoat incorporates Baracuta’s famous umbrella yoke on the back for added style.
  • Barbour Baracuta Mods Casual Parka: A tribute to the Mods, this parka captures the essence of 1960s style and 90s revival. The hooded design, with its traditional parka shape, is perfect for practical use and available in Stone and Sage.
  • Barbour Baracuta Patchwork Shirt: Featuring both Barbour’s House Tartan and Baracuta’s Fraser Tartan, this standout piece incorporates clashing prints and three contrasting chest pockets with stud closures.
  • Barbour Baracuta Tartan Bag: This crossbody bag showcases dual-branding and an eye-catching mix of tartans, with an extendable strap for everyday versatility.

Explore the collection and immerse yourself in a celebration of Northern heritage, craftsmanship, and British style that transcends generations. With garments designed to stand the test of time, the Barbour x Baracuta AW24 collection embodies the spirit of two iconic brands and the subcultures that continue to shape the world of fashion.